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Pitaya Foods moves beyond frozen fruits with ready-to-eat smoothie bowls

Pitaya Foods moves beyond frozen fruits with ready-to-eat smoothie bowls

What I’m most excited about in this next phase of our business is these ready-to-eat smoothie bowls that open up a whole new sales channel for us. We’ve never had a grab-and-go option per se. All the fruit that we sell at Costco and Whole Foods you have to bring it home and blend it to make a smoothie… We’re really excited that now we’ve opened up this c-store channel opportunity.​”

Mixing things up in frozen with smoothies, push into c-stores 

Recently, Pitaya Foods launched its line of smoothie bowls​ at Walmart, which are available in Clarity (coconut, pineapple, and blue spirulina), Energy (acai, blueberry, and banana), Immunity (passion fruit, mango, and pineapple), Inner Health (dragon fruit, pineapple, and mango), and Recover (chocolate, banana, and sunflower butter) flavors.

Pitaya Foods is now exploring opportunities to expand into c-stores with a ready-to-eat option, Casano said. Last week, the company was also invited to 7-Eleven’s Brand with Heart event​ at its headquarters in Dallas, an event designed to get new brands into 7-Eleven, Speedway, and Stripes stores.

On the other side of its business, Pitaya Foods capitalized on demand for frozen foods during the pandemic and was able to attract new consumers to its brand, he added.

The frozen category pre-pandemic was super sleepy. Nobody really knew what was going on, and it was very fragmented. There were the kings of coconut, there were the kings of acai, and we were the kings of dragon fruit. And we looked at the category like how we can consolidate this, and so, that’s when we took our supply chain, [and] we started bringing passion fruit from Vietnam, avocados from Mexico, watermelon from Mexico, and acai from Brazil and presented it [as] a full super-fruit line to our buyers.​”

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