The only thing I don’t like about the Instax 12 is the look. The body is in the same style as the Mini 11, with a Bob Ross type, fluffy cloud vibe and shape and range of colors available. It’s fun and playful and I can see why Fuji uses it – turning the camera into a friendly, approachable object. It screams This is easy and fun! For those like me, who want something more, well, like a camera, there’s always the Instax Mini 40. Or if you want to splurge, the Mini 90. Check out our instant camera guide for more.
In addition to the Mini 12, Fujifilm has released a new free app called Instax Up. The key feature is that it will “scan” (ahem, photograph) your Instax prints, allowing you to store and share them online. If you have photos in any other Instax app, you can import them into Instax Up so they’re all in one place.
Once the image is in the app, you can edit it with a few simple controls, add notes, and even geotag it with a map. If you amass a substantial collection of scans, you can filter and search by Instax film type, scan date, or any tags you’ve added. You can also share the image with any other app on your phone.
So yes, you can now even post your Instax selfies on Instagram. So much for the tangible. I get it, I get it. I am old and grumpy. Fujifilm no doubt has a ton of market research to prove the intelligence of this move. I, personally, deleted the application as soon as I proved to myself that it works as advertised.
In my world, Instax prints are something you tape to the wall. And they stay there until the sun blasts those moments into nothingness, leaving only the cold darkness of the evening and those moments we have carved into our minds. Either way, the Mini 12 is the cheapest, easiest way to enter the world of Instax, and remains my top pick for anyone who wants a simple, affordable, and incredibly fun instant camera.